It all started when founder Carolina Nilsson in 2017 provided tick prevention for his dog “Viggo” and it all ended with a full night in the shower and a veterinary visit when he was almost burning up from the inside. He had received a strong reaction.
“I thought I was going to lose him that night. I had enough, I didn’t want to give my dogs these preparations anymore, and told myself that there must be better alternatives for dog care products that are good for the dog, the environment and all of us around”
WAP was founded after that and has developed well-proven and unique dog caring products for many hours, days and weeks. March 2019, WAP was launched in the market. We believe that the function is number one but also looks at the design of the products and thinks it matters. Together with our customers, band of specialists, dogs and adventurers we’re pushing the boundaries of how dog caring products is made.
“WAP was founded because I needed dog care products that didn’t exist” -Carolina
Now it´s time for dog caring products to take more room on the shelves in your home. but with style! This is our mission. With our products you will show the whole world what you use on your dog and you can be proud of it. Of course everything we do radiates tremendous quality.
The dog is our best and closest friend, and so are the Nature.
With WAP you can be sure that you use only the best caring products there is for your dog and also for the nature. We will always take good care of the things that we keep closest to our heart.
We are dedicated to be a dog caring brand how offer you a top quality range of products with absolutely no Chemicals and of course all our ingredients is 100% organic that you are familiar with.
“We have been met by a very positive response but also some skepticism. But bring it on, we stand for both environment, design and function and it’s possible!”