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We offer dog care products created with meticulous attention to 

detail, and with the watchwords function, design and 

environment in focus.

Every step drum to the ground, every breath is heard, big round eyes look at us, deep in the eyes. Understand, show respect and give love and you will create a bond with your dog that can never be broken. Every step they take, they feel the ground and nature. For every breath they take, they feel so much more than us. They make history, help, support and throw their heart into every project, in their own way. Inspired by that, we want to create something for them.  The dog is today so much more than a pet, a family member and we want to give them more space on the shelves of the home. In spring 2019 we released our first products on the market. We work with the watchwords design, function and environment. We throw in our heart, work instinctively, with quality and with nature, inspired by the dog.  With our products in hand, we want every dog owner to feel that it holds the best for his dog in his hand.

It all started when founder Carolina Nilsson in 2017 provided tick prevention for his dog “Viggo” and it all ended with a full night in the shower and a veterinary visit when he was almost burning up from the inside. He had received a strong reaction. 

“I thought I was going to lose him that night. I had enough, I didn’t want to give my dogs these preparations anymore, and told myself that there must be better alternatives for dog care products that are good for the dog, the environment and all of us around”

WAP was founded after that and has developed well-proven and unique dog caring products for many hours, days and weeks. March 2019, WAP was launched in the market. We believe that the function is number one but also looks at the design of the products and thinks it matters. Together with our customers, band of specialists, dogs and adventurers we’re pushing the boundaries of how dog caring products is made.

“WAP was founded because I needed dog care products that didn’t exist” -Carolina 

Now it´s time for dog caring products to take more room on the shelves in your home. but with style! This is our mission. With our products you will show the whole world what you use on your dog and you can be proud of it. Of course everything we do radiates tremendous quality.

The dog is our best and closest friend, and so are the Nature.

With WAP you can be sure that you use only the best caring products there is for your dog and also for the nature. We will always take good care of the things that we keep closest to our heart. 

We are dedicated to be a dog caring brand how offer you a top quality range of products with absolutely no Chemicals and of course all our ingredients is 100% organic  that you are familiar with.

“We have been met by a very positive response but also some skepticism. But bring it on, we stand for both environment, design and function and it’s possible!”


The products are developed and manufactured in 
Sweden, we guarantee high quality, transparency
 in production and reliability.


Sustaniability is at the heart of everything we do. We are constantly working to ensure that our products are not harmful to the environment. We want to support a long-term ecological balance and with our products give back to nature and those who cultivate our ingredients. We constantly work to transform our business, our industry and society. For us there is no contradiction between sustainability and good business.
Always first-class, organic and natural ingredients, 
which have been carefully selected to fit your dog 
without compromising on function.