It all started when founder Carolina Nilsson in 2017 provided tick prevention for his dog “Viggo” and it all ended with a full night in the shower and a veterinary visit when he was almost burning up from the inside. He had received a strong reaction.
“I thought I was going to lose him that night. I had enough, I didn’t want to give my dogs these preparations anymore, and told myself that there must be better alternatives for dog care products that are good for the dog, the environment and all of us around”
WAP was founded after that and has developed well-proven and unique dog caring products for many hours, days and weeks. March 2019, WAP was launched in the market. We believe that the function and environment is number one but also look at the design of the products and think it matters. Together with our customers, several specialists, dogs and adventurers we’re pushing the boundaries of how dog products is made.
“WAP was founded because I needed dog care products that didn’t exist” -Carolina
The dog is our best and closest friend, and so are also the Nature.
With WAP you can be sure that you use only the best caring products there is for your dog and also for the nature. We will always take good care of the things that we keep closest to our heart.
We are dedicated to be a dog product brand how offer you a top quality range of products with absolutely no Chemicals and of course all our ingredients is 100% organic that you are familiar with.
“Has been met by an incredibly positive response but also some scepticism. But bring it on, we stand for both environment, design and function and it’s possible!”