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RESPONSIBILITY​

We care about you, your pet and the earth! Just yawn and look at the other way, and give our costumers something hows not is good for the earth, the pet and the sourrounding, is just not our thing. We believe we have a responsibility to create premium products that protect our dogs and the environments in which we live. We need to work togheter with the Earth. Dog caring Products can feels like a small matter in the general, but Everything matters, and we also need to give the dog a nice Place and Products in the bathroom of course!

You, your dog and the Earth is important for us and that is way we do everything we can to produce as Clean Products as possible. All our Products is 100% organic and farm with care. That is the best for you, your sourrounding, the pet and the Earth. Everything that we put on the dog has a possibility of reaching our bloodstream and other organs. If the chemicals are bad for our dogs body, they are also bad for the environment. Study showed that even a dose as small as a drop of cemicals can start causing damage on the nature.   
Sustainable development is firmly anchored in the European Treaties and has been at the heart of European policy for a long time.
The 2030 Agenda for Sustainable Development and its 17 Sustainable Development Goals (SDGs), adopted by the UN General Assembly in September 2015, gives a new impetus to global efforts for achieving sustainable development. WAP working for this  sustainable development: 
SDG 12: Ensure sustainable consumption and production patterns.

SDG 13: Take Immediate action to combat climate change and its consequences.

SDG 15: The Life on land- With action to protect biodiversity, land productivity and genetic resources and to curtail the loss of species.

Sustainability

Sustaniability is a big part of responsibility and is at the heart of everything we do. We are constantly working to ensure that our products are not harmful to the environment. We want to support a long-term ecological balance and with our products give back to nature and those who cultivate our ingredients. We constantly work to transform our business, our industry and society. For us there is no contradiction between sustainability and good business.

The fight against chemicals, toxins and zero control

But is naturally better? Is it more environmentally friendly? What works best?  Even ingredients from nature can be environmental cures depending on how they are grown and transported. Regardless of that, all the ingredients coming from nature have one thing in common and that is that they are biodegradable. As far as possible, our ingredients are organically grown without the use of chemical pesticides and fertilizers. All our ingredients have an origin from nature and the Earth.  This means that the products consider both the environment and your dog. Natural ingredients are harmless to the greatest extent to nature with some guidelines and for a long time they are not mixed with chemicals. There is also something wonderful for the conscience to use something that comes from nature and to know that when it fulfilled its purpose for the dog and their work in nature can return yours or into the dog’s body without it any adversely affected.

Are natural ingredients harmless to our dog?

The desire is to be able to scream YES! But there are guidelines even when it comes to natural ingredients. Essential oils come from plants in nature, but they are highly concentrated and can in some cases cause allergic reactions and need to be blended out to reduce the dangerous impact. We have the policy of only using essential oils when they are extremely necessary, and we feel that it adds something very good for your dog. Other ingredients that come from nature can have a negative impact on us if it is not used correctly in the products. To the greatest extent, we want to stick to what is good for you and your dog and we are constantly working forward to improve and improve what is possible. By that we mean that we are not ready yet, what we have created so far is just the beginning. Our goal is for our ingredients and products to have as negative impacts on the environment as possible, but to still be able to produce the products that there is in fact a need out of the user.

"If a caring product actually provides direct effect, it does not need to be used as long as it gives a less impact on the environment and reduces consumption"

Can you as a company that manufactures products say that you want to create more products and efficient products so that the customer does not come back so often? Yes, but we think so. In today’s jungle of caring products for dogs promised it a lot and it is difficult for the customer to choose and in some cases, it is created a dependency that it should be used all the time. With our products, we want it to give effect and a preserved effect. If you have chosen to wash your dog, the effect should be prolonged.

Why do our products have pictograms?

Dog care products are considered by law to be chemical products and need there with safety data sheets and registered with the Swedish Chemicals Inspectorate. It must be indicated by law on the product with a pictogram that any part of the product may be harmful to health or aquatic organisms. Our goal is to remove this to the highest extent on our products and choose the best possible ingredients and recapture.

Our ingredients help others

Most of our ingredients are fair trade and where cultivated, which means that the ingredients support fairness in the work situations and it also supports important projects such as new schools, better health care for the population in the resorts we shop from.
The products are developed and manufactured in 
Sweden, we guarantee high quality, transparency
 in production and reliability.

CARE FOR WHAT YOU LOVE

Sustaniability is at the heart of everything we do. We are constantly working to ensure that our products are not harmful to the environment. We want to support a long-term ecological balance and with our products give back to nature and those who cultivate our ingredients. We constantly work to transform our business, our industry and society. For us there is no contradiction between sustainability and good business.
  
Always first-class, organic and natural ingredients, 
which have been carefully selected to fit your dog 
without compromising on function.