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Fur and wash products made out of natural and organic ingredients. A gentle shampoo that washes skin and fur with deodorizing properties. 


WAP:3 fur Wash is a shampoo for the dog that cleans gently and thoroughly while it soothes sensitive skin. A gentle shampoo that washes skin and fur with deodorizing properties.
WAP: 6 Fur wash for sensitive and damaged skin is a unique product that has reached the market. The composition of ingredients in WAP: 6 has a very beneficial effect on damaged and sensitive skin.
WAP: 8 Fur Wash Anti smell is a shampoo that safely and efficiently washes your dog. Contains natural extracts of red algae extracts that effectively remove bad odor if your dog has rolled into certain and smelly molecules that the skin secretes. 


The dog’s skin and fur are 12 percent of the dog’s weight. The skin is the skin’s largest organ and it consists of three layers: the over skin, the leather skin and the under skin. The upper skin is a barrier from outside influence. The leather skin gives the skin elasticity and resistance. The sub skin is rich in fat cells and insulation. The dog’s skin provides an important protection against environmental factors and external parasites. The skin also protects against water loss and regulates body temperature. The skin must therefore be carefully managed to promote the overall health of the dog. The skin is the body’s first defense against outside damage. When we wash the dog, you have to keep these factors in mind, the laundry should help and not destroy or interfere with the skin’s barrier protection. One factor is not washing too often but using products that directly give the effect you desire and give long-term effect. When washing the dog, it is not only the skin you should keep in mind, but also the fur. If your dog suffers from a lot of trouble, we always recommend consulting with a veterinarian.

The products are developed and manufactured in Sweden, we guarantee high quality, transparency in production and reliability.


Sustaniability is at the heart of everything we do. We are constantly working to ensure that our products are not harmful to the environment. We want to support a long-term ecological balance and with our products give back to nature and those who cultivate our ingredients. We constantly work to transform our business, our industry and society. For us there is no contradiction between sustainability and good business.

Always first-class, organic and natural ingredients, 
which have been carefully selected to fit your 
dog without compromising on function.