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Our Story

Join us setting new standards in the dog care

For far too long, the pet care industry has been focusing on mass production and cheap ingredients that actually have a negative impact on pets and the environment.

We at WAP Dog Care and with our customers are together on a mission to lead the change. In 2019, we released our first product range formulated with attention to our three founding core pillars: design, functionality and sustainability. Combined they create the highest quality products providing the best care for your dog that work in harmony with nature.



When you select a product from us you can trust it has depth to its looks and has not compromised on care for our precious planet. All the packaging is either made from recycled organic materials or is designed to be fully recyclable which reduces waste and our carbon footprint.



Always easy to use and apply, whether you are at home or out on an adventure in nature. Each product contains a unique innovation in supporting performance for the active dog. We never compromise on quality whilst remaining true to our sustainability goals.


Our products are all responsibly produced locally in Skåne, Sweden, with 100% natural, organic and vegan ingredients only. No toxins, no additives, and we strive to choose fair trade with Ecocert COSMOS certificates wherever possible.

WAP: 3 Hundschampo

All WAP ingredients are sustainably and ethically developed from Fairtrade suppliers, then formulated into high quality products in Skåne, Sweden.

Nature is our source of inspiration and motivation when we create our products

After a health scare with one of my own dogs; Viggo in 2017, I started to look for better, natural alternatives on the market. That was the beginning of WAP Dog Care.


Founder of WAP Dog Care


Vår grundare Carolina tar en promenad med hunden Sören.

It all began when Carolina treated her dog Viggo with tick prevention from a well known pet care brand. He got a strong reaction from it, and ended up spending the night at the veterinarians, after almost burning up from inside.

“I thought I was going to lose him that night, and I’d had enough. I started looking everywhere for natural dog car products, that would neither harm my dog nor the environment, but found nothing that checked all the boxes. I realized that if I wanted a change — I would have to create it myself. ”

This was the beginning of WAP Dog Care. Today, we are dedicated and proud to produce 100% natural, vegan and sustainable dog care products, to make sure your dog never has to go through the same experience as Viggo.

Together with a mix of customers, specialists, adventurers and of course dogs, we’re pushing the boundaries of how dog products today should be made.

Our mission is to lead the dog care industry and set a path for the future, a kind and gentle one.

We hope you’ll join us in our adventure towards positive change!