What better way to celebrate International Women’s Day to meet the founder of WAP dog care products?

Join us in
celebrating women’s day

Meet our founder and CEO Carolina Nilsson

…….. and office dog Sören

Who inspires you and why?

A lot of people inspire me, but especially people that chooses their own path. However, if I was to highlight one “power people”, it would be my daughter. She`s stubborn, kind and always goes her own way. But at the same time make sure to involve everyone.

What do you do to find balance and energy?

I love to work hard – which is both a strength and a weakness, however I always make sure to take time off to recharge. But I love to take quality time with my family. I prefer outdoor activities – traning with office dog Sören, skiing, surf and plan future entrepreneurial projects.

A healthy balance between work and everyday life I think is important. To create something good is not a sprint, it´s a marathon that needs to take time.

What was your big goal when you started WAP?

First, I want to say that I am so happy what wap has become so far. But the biggest goal around the creation of a brand like WAP dog care products was to draw attention to quality products in the dog care and dog product industry. Show that it´s possible to create products with a focus on quality and sustainability in Sweden. For far too long, the entire industry has been about mass production and pumping out products, instead of thinking long-term and creating products that stay on the market over time. Unfortunately, we live in a world where it´s easier to produce less environmentally friendly products.

Today it’s International Women’s Day.

What advice would you give to next generation of female leaders?

At first, as a woman on International Women’s Day, you do not want cheers and applause. I personally wish this day would not even have to exist. It´s good that the problem is being noticed, but it´s 2021, gender equality problems would not even have to exist anymore.

  • Surround yourself with people who are smarter than you
  • Think of your own career a bit like creating brands – What you do is more important than what you say. It is the effect of what you do, not the cause.
  • Aim to become the best in what you do, or try another path
  • Have fun, life is too short to do things you don’t enjoy
  • Challenge yourself – nothing ventured, nothing gained

He’s not a girl, but office dog Sören who is by your side every day ….. tell more about him!

He’s my pill of joy! That tail waves constantly, he never bangs an adventure and throws his heart out in everything he does. He shows me every day how important teamwork is to create great things. I have had three dogs with Sören in my life and I can not describe in words what they have done for me. I would never have been where I am in life right now without them. I’m so thankful!

What`s his favorite trick?

Haha, he does not know much tricks. But his best super power is to run fast. He’s a real athlete. Responsive and a lot of power. And to beg! He loves sandwiches!

Any favorite quote?

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