History of WAP


WAP dog care products is a dog care brand based in Ängelholm, Skåne with products created through a collabration with several specialists, dog owners, and adventurer. As all best friends, your dog deserves some extra love and care. We offer dog care products created with meticulous attention to details, and with the key words function, design, and environment in focus.

Every step drum to the ground, every breath is heard, big round eyes look at us, deep in the eyes. Understand, show respect, and give love and you will create a bond with your dog that can never be broken. Every step they take, they feel the ground and nature. For every breath they take, they feel so much more than us. They make history, help, support and throw their heart into every project, in their own way. Inspired by that, we want to create something for them.  The dog is today so much more than a pet, a family member and we want to give them more space on the shelves of the home. In spring 2019 we released our first products on the market.  With our products in hand, we want every dog owner to feel that it holds the best for his dog in his hand.

It all started when founder Carolina Nilsson in 2017 provided tick prevention for his dog “Viggo” and it all ended with a full night in the shower and a veterinary visit when he was almost burning up from the inside. He had received a strong reaction. 

“I thought I was going to lose him that night. I had enough, I didn’t want to give my dogs these preparations anymore, and told myself that there must be better alternatives for dog care products that are good for the dog, the environment and all of us around”

WAP was founded after that and has developed well-proven and unique dog caring products for many hours, days and weeks. March 2019, WAP was launched in the market. We believe that the function and environment is number one but also look at the design of the products and think it matters. Together with our customers, several specialists, dogs and adventurers we’re pushing the boundaries of how dog products is made.

“WAP was founded because I needed dog care products that didn’t exist” -Carolina

The dog is our best and closest friend, and so are also the Nature.

With WAP you can be sure that you use only the best caring products there is for your dog and also for the nature. We will always take good care of the things that we keep closest to our heart. 

We are dedicated to be a dog product brand how offer you a top quality range of products with absolutely no Chemicals and of course all our ingredients is 100% organic that you are familiar with.

“Has been met by an incredibly positive response but also some scepticism. But bring it on, we stand for both environment, design and function and it’s possible!”

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